Do you need the right strategies to maximize your hotel's revenue?
At Optima, we are here to support you with a professional team specializing in hotel revenue management.
With our modern analysis techniques and market trend-based strategies, we increase your hotel's occupancy rates, optimize your room rates, and maximize your profits.
Experience brings success.
At Optima, we offer innovative solutions to the hospitality industry with a team specializing in hotel revenue management.
Our mission is to develop data-driven strategies to increase hotel profitability and turn industry challenges into opportunities.
With our industry experience, customer satisfaction-focused approach, and innovative solutions, we are here to optimize your hotel's revenue.
We aim to enhance your hotel's competitiveness by guiding you in critical areas such as market analysis, pricing strategies, and occupancy rate management.
We understand that every hotel has unique needs, and we offer customized services accordingly. Using the latest technological tools, we monitor your hotel's performance in real time and make improvements.
With years of experience in the tourism industry, our team is working to provide you with the best solutions.
At Optima, we are here to help your hotel maximize its potential and achieve sustainable growth.
By working together, we are moving confidently towards a successful future.
Our Management Team
Pınar Bekoğlu
Managing Partner
With over 16 years of experience in the tourism sector, she is one of the founders of Optima Online Hotel Management. Pınar began her career in the hotel industry with Crown Plaza Istanbul Hotel, and after gaining experience at Movenpick Hotel Istanbul, she worked as a manager in operational and commercial units at Booking.com for 9 years. Subsequently, she held various management positions in projects such as Turkish Airlines Holidays, Pazaramatatil, and Vakıfbank Milplus, developing the commercial aspects of the products.
Ersel Ari
Managing Partner
Ersel Arı, one of the founding partners of our company, has extensive experience in the tourism sector. Following his experience in the hotel industry with Istanbul Marriott Hotel Asia and Radisson Blu Bosphorus Hotel, he played an active role in managing technical and commercial processes in projects such as Turkish Airlines Holidays, Bizigo, Pazaramatatil, and Milplus; and in these processes, he established various collaborations with the biggest players in the sector. In his role at Optima, he aims to provide customized solutions for hotel management, ensuring customer satisfaction and sustainable revenue growth.
Erkan Kocaoğlu
Managing Partner
With over 20 years of experience in Sales and Operations Management in the tourism sector, Erkan Kocaoğlu has held management positions at leading companies in the industry such as ERKA Group, Turkish Airlines Holidays, ETS Tur, Tatilsepeti, Nar Turizm, and Café Tur. Specializing in operational processes and sales strategies, Erkan Kocaoğlu, as one of the founding partners of Optima, helps hotels increase their revenue and achieve their growth targets by developing solutions aimed at increasing efficiency in the tourism sector.
Sumeyye Imre Donmez
Revenue Manager
Sümeyye İmre Dönmez, who has over 10 years of experience in the tourism and hospitality sector, working as a Revenue and Reservations Manager at Dedeman Hotels & Resorts, one of Türkiye's leading hotel chains, began her career in the hotel industry. She has made significant contributions to increasing the profitability of businesses by developing strategic revenue management and effective reservation techniques, and by prioritizing customer satisfaction. She has also worked at Erka Group on projects such as Turkish Airlines Holidays and Pazaramatatil, playing a role in product and sales strategy development processes.
Optima OHM offers revenue management and consulting services that enhance hotels' online sales performance, maximize revenue, and streamline operations. Our goal is to help your hotel become more visible, profitable, and organized in the digital environment.
No. For us, it's not the size of the hotel that matters, but its vision. We work with all businesses that have room for growth, from boutique hotels to resorts. Our goal is for each hotel to reach its full potential.
Optima OHM is neither just a software company nor a traditional agency. We are a strategic revenue management partner that combines technology with industry expertise. We offer data-driven solutions through advanced analytics tools and automation systems, while also working as a true team alongside your hotel.
First, we conduct a detailed analysis of your hotel:
Your pricing structure
Your competitors
Your online visibility
Your guest comments
Your images
Following this analysis, we create a customized strategic plan for you. Based on this plan, we initiate both revenue growth and occupancy optimization.
No. Price optimization is an important part of the service we offer, but our scope is much broader:
OTA (Online Travel Agent) performance management (Booking, Expedia, etc.)
Guest reviews and rating optimization.
Visual and content improvements
Campaign and promotion strategies
Website and direct booking increase efforts