Our Methodology
Not just pricing; data-driven, strategic, and tailored revenue management for your hotel.
Take control with our 4P model.
Sustainable Growth in Hotel Revenue
with the Optima 4P Methodology
Predictive
Using data analytics and industry insights, we anticipate demand fluctuations in advance and design strategic pricing plans.
Personalized
We develop tailored strategies based on each hotel’s segment, target markets, and channel mix.
Preventive
We proactively identify risks in price parity, content consistency, and digital visibility before they arise and take immediate action.
Participatory
We involve the hotel team in the process, ensuring transparent management and continuous improvement.
Predictive
Predictive Contributions and Expected Impact
What We Do
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We build demand projections using STR, OTA Insight, and Google Trends data.
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We integrate the impact of regional events, trade fairs, holiday periods, and weather conditions into pricing scenarios.
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We recommend realistic price positioning through comprehensive competitor set analysis.
Potential Impact
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According to Duetto 2024 data: Hotels applying effective demand forecasting models achieve an average ADR increase of 4–6% and an occupancy increase of 2–3%.
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According to the STR Global report: Through predictive pricing, up to 70% of revenue opportunities can be captured during high-compression periods.
Preventive
Preventive Interventions and Expected Impact
What We Do
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We proactively audit price parity, descriptions, and visual quality across OTAs.
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We analyze website conversion rates through mobile and desktop testing.
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We prepare a content optimization plan covering room categories, description gaps, and SEO visibility.
Potential Impact
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According to CBRE Hotels 2024 data: Resolving content and parity issues increases OTA visibility by 15–22%.
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According to Phocuswright research: The combination of high-quality content and accurate pricing can drive an average increase of 10–12% in direct bookings.
Personalized
Personalized Strategy Contribution and Expected Impact
What We Do
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We redesign room naming, description language, and visuals based on the target market.
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We design channel-specific micro-campaign recommendations (e.g., Booking.com Genius, Expedia package offers).
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We develop separate pricing and promotion strategies by segment (business, leisure, long stay).
Potential Impact
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According to Hotel Management Network 2024 data: Hotels implementing personalized channel strategies achieve a 12–15% increase in channel ROI.
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According to Expedia Partner Research (2023): Optimized room category naming delivers a 5–8% increase in conversion rates.
Participatory
Participatory Model and Expected Impact
What We Do
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We initiate weekly/monthly meetings with hotel management and provide live dashboard sharing.
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We implement micro-training programs for sales, front office, and reservations teams.
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We do not only present action plans; we actively monitor and manage the implementation process.
Potential Impact
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According to Mews Industry Outlook 2024 data: Hotels with team involvement in their processes see a 25% reduction in operational errors and achieve sustainable occupancy and revenue performance.
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According to Booking.com Partner Insights (2023): With trained teams, improved campaign effectiveness and pricing consistency can generate a minimum revenue increase of 3–5%.
According to international analyses, in hotels where the 4P model is implemented:
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ADR increase: 6–9%
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Occupancy increase: 14–21%
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Total revenue increase: 12–23%