Optima Blog

Introduction: The Power of Low Season in Revenue Management High season management is frequently discussed in the hotel industry; however, the real difference is how you manage low-demand periods. At Optima Online Hotel Management, we've seen in the online revenue management processes of nearly 50 hotels that hotels that strategically manage the low season enter the next season stronger and more profitable than their competitors. This is where our methodology comes in: 4P Rev

Changing Guest Behavior and the New Reality of Revenue Management Introduction: The Pickup Curve Isn't What It Used To Be – Did You Notice? For tourism professionals, the "pickup curve" concept is one of the cornerstones of revenue management. Especially in seasonal hotels, this curve, which shows how bookings are collected on a date-by-date basis, was one of the main indicators upon which strategic decisions were based. Previously, when you looked at the process of filling a

Online travel agencies (OTAs) are at the heart of today's hotel industry. Booking.com , Expedia, Airbnb, and other OTAs have become indispensable for travel planning. So, what is one of the most critical factors that positively impacts your hotel's visibility and ranking on these platforms? The answer: Your professional and consistent responses to guest reviews. In this blog post, we'll delve into why OTA review responses are so effective, how algorithms evaluate review res

Hotel revenue management and distribution processes are rapidly changing worldwide. The HEDNA & NYU SPS State of Distribution Report 2025, prepared with the participation of more than 700 brands, 310 cities, and over 21,000 hotels, reveals the direction of this change with numbers. At Optima, we view this comprehensive report not just as an analysis, but as a guide showing how to proceed in the industry. It is particularly critical for hotels in Turkey and the surrounding reg