About Us
Do you need the right strategies to maximize your hotel’s revenue?
At Optima, we stand by your side with a team of professionals specialized in hotel revenue management.
With our modern analytical techniques and market trend–based strategies, we increase your hotel’s occupancy rates, optimize your room pricing, and maximize your profits.
Our Management Team
Pınar Bekoğlu
Managing Partner
With over 16 years of experience in the tourism and hospitality industry, Pınar Bekoğlu is a co-founder of Optima Online Hotel Management. She began her career in hospitality, gaining valuable expertise in global five-star hotel chains before moving into operations and commercial management at Booking.com, where she worked for nine years.
Following her tenure at Booking.com, she held executive positions in projects such as Turkish Airlines Holidays, Pazaramatatil, and Vakıfbank Milplus, focusing on developing the commercial aspects of travel products. Her extensive experience in hotel management, online travel platforms, and strategic business development makes her a key leader in driving revenue growth and innovation in the hospitality industry.
Ersel Arı
Managing Partner
As a co-founder of Optima Online Hotel Management, Ersel Arı brings extensive experience in the tourism industry. He has played a key role in managing the technical and commercial processes of major projects such as Turkish Airlines Holidays, Bizigo, Pazaramatatil, and Milplus, collaborating with some of the biggest players in the industry.
At Optima, his mission is to deliver tailored hotel management solutions that drive customer satisfaction and sustainable revenue growth, ensuring long-term success for hospitality businesses.
Erkan Kocaoğlu
Managing Partner
With over 20 years of experience in Sales and Operations Management within the tourism industry, Erkan Kocaoğlu has held executive positions at leading companies such as ERKA Group, Turkish Airlines Holidays, ETS Tur, Tatilsepeti, Nar Turizm, and Café Tur.
Specializing in operational processes and sales strategies, he is a co-founder of Optima, dedicated to developing efficiency-driven solutions for the tourism sector. His expertise helps hotels maximize revenue and achieve their growth objectives through strategic and data-driven approaches.
Sümeyye İmre Dönmez
Revenue Manager
With over 10 years of experience in revenue and reservation management at some of Turkey’s leading hotels, Sümeyye İmre Dönmez has built a strong career in the hospitality industry. She has played a key role in strategic revenue management, effective reservation techniques, and customer satisfaction, contributing significantly to increasing profitability for businesses.
Additionally, during her tenure at Erka Group, she was involved in product and sales strategy development for projects such as Turkish Airlines Holidays and Pazaramatatil, further strengthening her expertise in the field.
Our Events
At Optima OHM, we believe that success comes from continuous development and building strong relationships. You can find all our milestones here, from the technical training sessions conducted by our expert team to the international trade fairs where we keep our finger on the pulse of the industry.
Fethiye / Workshop / March 21, 2025
In our Optima Academy workshop held in Fethiye, we met with hotel managers and sales professionals from the region.
In this educational day, where effective use of online sales channels, revenue management strategies, correct pricing methods, and important tips for reducing costs were shared; we both updated our knowledge and gained new perspectives.
We would like to thank all the participants for their valuable contributions and the Lookbook MICE team for hosting this meaningful organization.
Istanbul Tourism Fair / September 25-26, 2025
At Optima OHM, we met with industry professionals at our booth at the Istanbul Tourism Fair, presenting our solutions that increase hotel revenues, streamline operations, and accelerate digitalization.
Cappadocia / Workshop / October 14, 2025
In the event we organized in collaboration with Optima OHM and GIATA, we held a workshop on topics such as online sales channels, pricing strategies, the importance of consistency in hotel content management, and the effective use of metasearch platforms.
Kayseri Chamber of Commerce & KAYOTED / Workshop / October 19, 2025
We held a very productive Pricing & Revenue Management training session hosted by the Kayseri Chamber of Commerce, organized by the Kayseri Hotel Owners Association, and in collaboration with Optima OHM and Pricing Coach.
Experience Drives Success...
Need the Right Strategies to Maximize Your Hotel’s Revenue?
At Optima, our team of hotel revenue management experts is here to support you.
Using modern analytics techniques and market trend-based strategies, we help you increase occupancy rates, optimize room pricing, and maximize profitability.