Optima

Introduction: The Power of Low Season in Revenue Management High season management is frequently discussed in the hotel industry; however, the real difference is how you manage low-demand periods. At Optima Online Hotel Management, we've seen in the online revenue management processes of nearly 50 hotels that hotels that strategically manage the low season enter the next season stronger and more profitable than their competitors. This is where our methodology comes in: 4P Revenue Management...

Changing Guest Behavior and the New Reality of Revenue Management Introduction: The Pickup Curve Isn't What It Used To Be – Did You Notice? For tourism professionals, the "pickup curve" concept is one of the cornerstones of revenue management. Especially in seasonal hotels, this curve, which shows how bookings are collected on a date-by-date basis, was one of the main indicators upon which strategic decisions were based. Previously, when you looked at the process of filling a room inventory,...

Online travel agencies (OTAs) are at the heart of today's hotel industry. Booking.com , Expedia, Airbnb, and other OTAs have become indispensable for travel planning. So, what is one of the most critical factors that positively impacts your hotel's visibility and ranking on these platforms? The answer: Your professional and consistent responses to guest reviews. In this blog post, we'll delve into why OTA review responses are so effective, how algorithms evaluate review responses, and how...